All entrepreneurs want to know how to get people to try and to purchase their products. Whenever a brand launches a new product they must inspire consumers to change their behavior. Behavior change is one of the most coveted yet challenging feats for business leaders. A brand doing an excellent job inspiring behavior change is Thistle. The plant-based food delivery subscription service recently secured $10.3 million in a series B fundraising round. They’re expanding their network and building a better world.

“The mission is to help people get and stay healthy while improving the sustainability of our food system via…


Perspective, foresight and purpose are qualities that every founder and executive must foster to succeed in today’s marketplace. Lynne Twist, co-founder of Pachamama Alliance and founder of the Soul of Money Institute, has an unique ability to spark those qualities in leaders. Her work has brought her into the inner circles of the likes of Oprah Winfrey, Buckminster Fuller, Mother Teresa and many others. Her organizations have raised hundreds of millions of dollars for social and environmental causes. She is a well of wisdom and powerhouse of purposeful action. …


The beauty of capitalism is that innovative companies can shift the status quo and transform what is possible. While often abused, when done with purpose these transformations can create strides for humanity and our planet. An excellent example of a brand changing what’s possible in terms of impact is Aspiration, a truly disruptive financial services company turning every transaction into a positive action.

“We didn’t set out to build a bank, we set out to build a better world,” Andrei Cherny, co-founder and CEO of Aspiration, tells We First. To have the most impact, Cherny says he, “followed the money…


Collaborative leadership is essential to cultivating an abundant and flourishing world. Organizations that build community and cultural conversations around a higher purpose are rewarded with goodwill and loyalty. Forum For The Future is setting a prime example of how to bring partners from the business, government and nonprofit sectors together to create a meaningful shift towards a sustainable future.

“We bring brands together to focus on shared challenges,” Sally Uren, CEO of Forum For The Future, tells We First. “Competition law hasn’t caught up with the need for pre-competitive collaboration.” Issues like climate change, the novel coronavirus and poverty eradication…


Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.

The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food does for your body as medicine versus going the traditional route,” Poppi’s co-founder, Allison Ellsworth, tells We First. “We plan to really democratize healthy soda,” Stephen Ellsworth, Allison’s husband and co-founder, shares.

Consumers are looking for healthier alternatives. With annual global demand for carbonated drinks…


Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we move to plant-based and we do it in a regenerative way, it drives planetary health, which also lowers healthcare costs,” Jeff Dunn, CEO of Bolthouse Farms, tells We First.

Founded in 1915, Bolthouse Farms has built a health conscious legacy founded on carrots, expanding to…


PHOTO PROVIDED BY Modern Meadow
PHOTO PROVIDED BY Modern Meadow

Ground breaking technologies are few and far between. When a company does transform what is possible to advance humanity and also gain market share and profitability, it warrants attention. An excellent example of a business disrupting their industry and breaking boundaries is Modern Meadow. Through entrepreneurial drive, scientific innovation and purposeful partnerships, the biofabrication company is designing leather from plants to change our world for the better.

“We’re looking to create a new category of materials that are built with the toolkit of biology,” Andras Forgacs, cofounder and CEO of Modern Meadow, tells We First. The first T-shirt made by…


Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization. That said, innovators that pave the path to success will be rewarded with earned media, goodwill and market share.

A company leading by example to combat climate change is Interface. The carpet maker recently released the world’s first carbon negative carpet tile without carbon offsets. “A combination of low footprint manufacturing, more recycled content and bio materials make it possible,” Erin Meezan, Interface’s Chief Sustainability Officer tells We First.

While this manufacturing…


Today, the most successful businesses are driven by a marriage of humanity and technology, purpose and profit, story and data. While many aspire to champion social good and scale income, it’s easier said than done. Warby Parker is a standout example of a company that’s leveraging its impact for business growth. Profits fuel impact and impact fuels profits, creating the sweet spot of social entrepreneurship.

The eyewear company that distributes a pair of glasses to someone in need for every pair purchased was recently valued at $3 billion by Fortune. …


Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions. A company doing a great job changing their strategy to pivot business during COVID-19 is Varsity Brands. “When you’re in the business of serving 55 million kids in school and they don’t go, life changes,” Adam Blumenfeld, CEO of Varsity Brands, tells We First.

The B to B to C company provides branding, white label apparel and accessories that support athletes, cheerleaders and graduates via three…

Simon Mainwaring

CEO We First Inc, author NYT's bestseller We First, strategic corporate consultant and trainer, father, Australian, optimist.

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