Simon Mainwaring – Medium

Simon Mainwaring

14.3K followers

Generation Restoration Meets Trillion Trees: Business, Imagination And The Century Of Ecology

Tim Christophersen’s Generation Restoration couldn’t land at a more pivotal moment. The dialogue around sustainability has become crowded —…

Oct 21

Generation Restoration Meets Trillion Trees: Business, Imagination And The Century Of Ecology

Oct 21

DUER’s Quiet Revolt Against Fast Fashion

The apparel industry has trained consumers to constantly expect more — more drops, more trends, more discounts — while the costs of that…

Oct 7

DUER’s Quiet Revolt Against Fast Fashion

Oct 7

Starbucks Reimagines Coffeehouses As Community Lifelines

One of the most dramatic effects of the COVID-19 crisis was the way it redefined the role of business in caring for its stakeholders during…

Sep 17

Starbucks Reimagines Coffeehouses As Community Lifelines

Sep 17

Nespresso’s Path To Trust: Circularity, Regeneration, And Transparency

The coffee industry is at a crossroads. Climate change is pushing growing regions uphill, consumers are asking harder questions about…

Aug 27

Nespresso’s Path To Trust: Circularity, Regeneration, And Transparency

Aug 27

Obermeyer’s Next Ascent: How A Legacy Mountain Brand Is Scaling New Heights

Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid…

Aug 13

Aug 13

Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More’

While denim remains a primary component of global fashion at every price point, don’t let its ubiquity and casual vibe fool you. According…

Jul 28

Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More’

Jul 28

Why Intrepid Travel Is Calling Out Tourism’s Biggest Lies

Let’s be honest,” says James Thornton, CEO of Intrepid Travel. “The travel industry has lied to people for decades.”

Jun 30

Why Intrepid Travel Is Calling Out Tourism’s Biggest Lies

Jun 30

FarmboxRx Partners With Health Care Plans To Integrate Nutritious Food, Prevent Chronic Disease

Fourteen years ago, Ashley Tyrner Dolce found herself a single mother dependent on food stamps to feed herself and her six-year-old…

Jun 30

FarmboxRx Partners With Health Care Plans To Integrate Nutritious Food, Prevent Chronic Disease

Jun 30

eBay: How A Global Marketplace Reduces Overproduction & Consumer Waste

On its launch day in 1995, eBay (then known as AuctionWeb) listed its first item: a broken laser pointer. Founder and board member Pierre…

Jun 2

eBay: How A Global Marketplace Reduces Overproduction & Consumer Waste

Jun 2

Sweden’s Fjällräven Outfits The World To Keep Walking With Nature

Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its…

May 21

Sweden’s Fjällräven Outfits The World To Keep Walking With Nature

May 21

Simon Mainwaring

Simon Mainwaring

14.3K followers

Founder/CEO brand consultancy, We First, bestselling author of We First and Lead With We, host of podcast, Lead With We.

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