How Chobani Builds its Business Through Purpose

I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani’s first Chief Creative Officer.

We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large to drive business growth and positive impact.

To learn more about the brand’s story and impact, visit

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CEO We First Inc, author NYT's bestseller We First, strategic corporate consultant and trainer, father, Australian, optimist.

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