How Lululemon Builds Community To Create an Iconic Brand

Here are key lessons from Lululemon on how to build a community around your brand

  • Lead a movement:
  • Marry product with purpose:
  • Inspire self-expression:
  • Collaborate with local leaders IRL:

Create useful content:

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Founder/CEO brand consultancy, We First, bestselling author of We First and Lead With We, host of podcast, Lead With We.

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Simon Mainwaring

Simon Mainwaring

Founder/CEO brand consultancy, We First, bestselling author of We First and Lead With We, host of podcast, Lead With We.

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