Leveraging Purpose to Drive Growth in Crowded Categories


In a hyper-competitive superfood market, where consumers are increasingly seeking new, non-sugar based, healthy food and beverage alternatives. While in line with the overall rise in healthy lifestyles, small and mid-size brands need to find ways to break through the clutter, adopt and engage with a loyal following.

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As the nation’s fastest growing organic superfood company, with an impressive track record of bringing transparency to the food industry, Nutiva was faced with the challenge of positioning its brand for accelerated growth, new product lines and continued activism. Also seeking a purpose-driven brand story that could establish the company as a benchmark for product transparency, sustainable manufacturing, and contribution to food and sustainability causes.

READ MORE: http://simonmainwaring.com/causes/leveraging-purpose-drive-growth-crowded-categories/

Written by

CEO We First Inc, author NYT's bestseller We First, strategic corporate consultant and trainer, father, Australian, optimist.

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