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Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization. That said, innovators that pave the path to success will be rewarded with earned media, goodwill and market share.

A company leading by example to combat climate change is Interface. The carpet maker recently released the world’s first carbon negative carpet tile without carbon offsets. “A combination of low footprint manufacturing, more recycled content and bio materials make it possible,” Erin Meezan, Interface’s Chief Sustainability Officer tells We First.

While this manufacturing feat is a monumental accomplishment for the company, it presents opportunities and challenges. How can Interface scale impact? Is there a way to recuperate capital invested in R&D, while sharing insights with others in the industry? What’s the best way to tell the story in a way that catalyzes purchases? …


Simon Mainwaring

CEO We First Inc, author NYT's bestseller We First, strategic corporate consultant and trainer, father, Australian, optimist.

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