Simon Mainwaring – Medium

Simon Mainwaring

14.3K followers

eBay: How A Global Marketplace Reduces Overproduction & Consumer Waste

On its launch day in 1995, eBay (then known as AuctionWeb) listed its first item: a broken laser pointer. Founder and board member Pierre…

Jun 2

eBay: How A Global Marketplace Reduces Overproduction & Consumer Waste

Jun 2

Sweden’s Fjällräven Outfits The World To Keep Walking With Nature

Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its…

May 21

Sweden’s Fjällräven Outfits The World To Keep Walking With Nature

May 21

How Delta is Reaching New Heights of Sustainability

The century-old Delta Air Lines company entered Earth Month (April) 2025 in a position of strength.

May 12

How Delta is Reaching New Heights of Sustainability

May 12

Diadora: Running into the Future, Nodding to the Past

Diadora, the Italian footwear brand founded in 1948, is majority-owned by the family behind Geox through their investment fund. It…

Apr 29

Diadora: Running into the Future, Nodding to the Past

Apr 29

Cotopaxi Brings Color To The “Sea Of Sameness” Of The Outdoor Industry

“More than ten years ago, in 2014, both Stephan [Jacob] and [co-founder] Davis [Smith] set forth the mission to fight extreme poverty…

Apr 16

Cotopaxi Brings Color To The “Sea Of Sameness” Of The Outdoor Industry

Apr 16

Suki’s Optimistic Vision For Healthcare AI

“We allow clinicians to focus on what they love, and what matters most — the patient.”

Mar 12

Suki’s Optimistic Vision For Healthcare AI

Mar 12

ZICO Rising: The Rebirth Of A Sustainable Category-Leader

On a Friday in late January, ZICO Coconut Water CEO Chris Gallant made his way from LA-area firehouse to LA firehouse, handing out ZICO’s…

Mar 12

ZICO Rising: The Rebirth Of A Sustainable Category-Leader

Mar 12

How OluKai Embodies ‘Aloha’ Across Its Brand & Community Efforts

In the international footwear market race, competition is always snapping at your heels. Irvine, California’s OluKai stays ahead not only…

Feb 11

Feb 11

Seremoni Launches AI-Powered High-Quality Seafood Harvesting

“Let’s talk about the status quo of fish today,” says Saif Khawaja, founder and CEO of Seremoni. “When you walk into any mass market…

Feb 11

Seremoni Launches AI-Powered High-Quality Seafood Harvesting

Feb 11

WM Is Ever-Expanding The Recyclable Pie To Benefit People & Planet

With total revenue of $20+ billion, Houston’s WM (formerly, Waste Management) is the largest recycler of post-consumer materials in North…

Jan 13

WM Is Ever-Expanding The Recyclable Pie To Benefit People & Planet

Jan 13

Simon Mainwaring

Simon Mainwaring

14.3K followers

Founder/CEO brand consultancy, We First, bestselling author of We First and Lead With We, host of podcast, Lead With We.

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